WHERE PASSION
COMES TO PLAY
MARINE DRIVE
01
THE BUSINESS SITUATION
Marine Drive is competing for members in one of Canada's most crowded private-club markets: Downtown VAN, and the Lower Mainland. Without the largest property or the market's most commercially celebrated course, it needed a differentiated position capable of attracting the right members and supporting long-term growth.
02
FIND WHAT'S TRUE
What Marine Drive had was more distinctive than scale: one of the strongest playing memberships in Canada. Serious golfers want to be surrounded, tested and inspired by other serious golfers. Where the best play is where everyone wants to be.
03
IMAGINE WHAT COULD BE
What if the club stopped presenting itself as another beautiful place to play and began expressing the intensity of the people who play there? We imagined a brand driven by focus, competition, effort and a shared obsession with the game.
04
MAKE IT REAL
“Where Passion Comes to Play” became the foundation for the club's positioning, content, visual language and digital experience - giving Marine Drive a place in the market that competitors could not easily imitate.
THE LEAD FILM
A CLUB DEFINED BY THE PEOPLE WHO PLAY IT
We created a cinematic brand film that brings the intensity, commitment and competitive spirit of Marine Drive to the screen.
CONTENT
A MASTERPIECE FOR
THE BEST PLAYERS
We featured the club's best players to describe the course and show the passion these players have for this A.V. Macan masterpiece.