You don't make it 50 years without amazing staff, partners, stakeholders and communities. For this celebration we took who was involved helping making it 50 years on a nostalgic journey through five decades. A yearlong strategy included developing a specialty menu for each decade and supporting communications for Pickle Barrel's partners like Labbatt, Hienz and McCain. We also developed branded t-shirts for each decade that staff wore and were for sale to the public with proceeds going to the Princess Margaret Hospital. It was fun ride that saw us smash industry benchmarks across the board, like a 1489% increase in engagment in social media alone.