The Lower Mainland is stacked with golf courses, and Marine Drive asked us to help them stand out and capture the true essence of the club. Located minutes from downtown Vancouver, Marine Drive sits on 90 acres of land and is home to the best-playing membership group in Canada. We crafted a strategy based on the insight that great golfers want to play where the best play. Creatively, we needed to harness the passion of the club and employees. Our strategy: where passion comes to play.