The COVID pandemic was creating a significant strain on food security, so we decided to jump in and help. We developed the Miracle Project, a turnkey food drive strategy that accomplished more than we dreamt of. It brought communities together, garnered over 10,000 volunteers, broke the world record for the biggest single-day food drive in history, then broke its own record six weeks later. Ultimately, the Miracle would generate over 4 million pounds in food donations as it grew to launch in Windsor-Essex, Chatham-Kent, Northwest Territories, Toronto, and Montreal.