WHEN LOCAL IS EASY, COMMUNITIES THRIVE
LUVLOCAL
01
THE BUSINESS SITUATION
Everyone talks about shopping local. Very few make it easy. Independent businesses are expected to compete with national retailers that have enormous marketing budgets, sophisticated digital platforms and integrated customer experiences. Meanwhile, local businesses are left to fend for themselves. Talking about supporting local was never going to solve the problem. The real opportunity was to create the infrastructure that connected businesses, communities and consumers; making local easier to discover, easier to choose and easier to support.
02
FIND WHAT'S TRUE
People don't need more reasons to shop local. They need fewer barriers. When discovering local businesses is simple, engaging and rewarding, supporting your community becomes a natural part of everyday life. The challenge wasn't changing behaviour.
It was removing friction.
03
IMAGINE WHAT COULD BE
What if supporting local wasn't something people had to think about? Instead of creating another campaign encouraging people to shop local, we imagined LUVLOCAL as the infrastructure that made it easier to do so. By bringing together independent businesses, municipalities, community organizations and residents under one shared platform, LUVLOCAL transformed good intentions into everyday action. It wasn't about asking people to care more; it was about making it easier for them to act on the values they already held.
04
MAKE IT REAL
We developed LUVLOCAL from the ground up, creating the strategy, brand, digital platform, communications system, and delivery logistics process that connected businesses, communities and consumers in one shared ecosystem. From municipal partnerships and business engagement to digital experiences, promotions, events and community activations, every touchpoint is designed to make local businesses more visible, more accessible and easier to support. Rather than promoting individual businesses, LUVLOCAL created a movement that gave independent businesses a stronger collective voice while strengthening the communities they serve.
THE LEAD FILM
ITS ABOUT PEOPLE AS MUCH AS IT'S ABOUT PRODUCTS.
The strategy behind the LUVOCAL brand is championing the passion and LUV that local dreamers have to build their futures. A galvanizing force in the lives of local makers, local artisans, and communities, LUVLOCAL is creating the infrastructure we all need instead of talking about what to do.
The Bigger Truth
SYSTEM PLANNING IS WHERE THE BIGGEST CHALLENGES GET SOVLED. VERY LITTLE GETS ACCOMPLISHED WITH ADVERTISING ALONE.